Description

The Brief

• Redesign and develop Allied Risk's group of websites, initially focussing on Allied Risk and Allied Training.
• Create a seamless experience between the two sites that have similar but seperate content.
• Modernise and professionalise the Allied Risk brand

The Challenge

• No clear hierarchy of information or CTAs
• Extremely complicated and disorganised group of products and services.
• A large amount of content and data.
• A well established brand and clients.

The Approach

• Focus on the structure, information and primary CTAs - what is the business goal.
• Simplify and organise and standardise product and service data.
• Implement Wordpress Multisite to simplify site and content management and allow for easy cross integration of products and services.

Before

After

Since launch we have seen a significant improvement across the board in all relevant metrics compared to the same period last year.