Description

The Brief

  • Redesign and develop Allied Risk's group of websites, initially focussing on Allied Risk and Allied Training.
  • Create a seamless experience between the two sites that have similar but seperate content.
  • Modernise and professionalise the Allied Risk brand

The Challenge

  • No clear hierarchy of information or CTAs
  • Extremely complicated and disorganised group of products and services.
  • A large amount of content and data.
  • A well established brand and clients.

The Approach

  • Focus on the structure, information and primary CTAs - what is the business goal.
  • Simplify and organise and standardise product and service data.
  • Implement Wordpress Multisite to simplify site and content management and allow for easy cross integration of products and services.

Before

After

Since launch we have seen a significant improvement across the board in all relevant metrics compared to the same period last year.

Details

Skills:

Design
UX
Website
Wordpress
Development
Branding

Client:

Allied Risk

Project Date:

November 1, 2019